Karastan | Better than Nature Intended

For more than 90 years, the Karastan brand has been synonymous with luxury carpet and rugs. When the time came for them to launch a new line of wood-look flooring, we wanted to tell the story of how these floors came to life.

​​​​​​​In addition to the two launch spots, we created six mini-films to tell more detailed stories about the individual product collections.
Art Directors: Kevin Yurasovich | Lauren Danford
Copywriters: Jack Westerhold | Michael Taylor
Creative Directors: Julia Melle | Terence Reynolds
Director: Rudi Schwab, Tool of North America

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