Dr Pepper | Tuition Social

Every college football season, Dr Pepper pays the tuition of a few very lucky applicants. We were tasked with telling students the news, getting them to apply, and encouraging their friends and family to nominate them. Through the power of a newly redesigned application website along with videos and memes for social, we achieved a record-breaking number of applicants.

We made a series of eye-catching videos and static posts to help get students hyped about the opportunity to win and drive applications.
We also made a bunch of memes for some organic social posts all relating to the giveaway.
We directed people to a completely redesigned website where they could learn more about the program, and most importantly, apply.
Copywriter: Benjy Joung
Creative Directors: Andrew Harper | Kyle Kelley

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