We made a series of eye-catching videos and static posts to help get students hyped about the opportunity to win and drive applications.
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/af49db2b-e47d-4c2f-8fbb-b083f33212d0_rw_1200.gif?h=47aa0f4be7c0f65c5bda0247e3db0d1b)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/cc11382f-444f-42e5-9a50-8e5cba80de8e_rw_1200.gif?h=bbe4e7574625f948c231806b2d0b9809)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/f50fc16d-4d6f-4706-947a-54fcc8ab8dae_rw_1200.gif?h=c5a832e2ae538e1b7e441f13f37dcca7)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/26080f57-71f8-4b27-b314-9ba8d8600915_rw_600.gif?h=37a938dd8116ed0f1e4c43b77b664589)
We also made a bunch of memes for some organic social posts all relating to the giveaway.
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/874bbaff-a217-4ff8-8a4b-1d535d45c6d6_rw_1200.png?h=4af18fb7fd1d7055a64c346b4d72eb96)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/399591a1-8091-4cff-a463-143126755cb7_rw_1200.png?h=6e0b52c2b0a656640a0a725e2c3821f9)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/02b3aa48-bce0-4237-ba6c-5a43ed9e0533_rw_1200.png?h=64916755c121858777a4629b8888d6c5)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/0a22c3d7-332e-4b53-9207-3beaad6f56f6_rw_1200.png?h=2d5e4e0672c5b16594ef79e5b399f538)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/0b53bfe4-d379-459e-b908-669488a03b09_rw_1200.png?h=3609f18588f00d02d7496dd767198dac)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/ec5392d4-a76f-4e73-bcca-9d3e7dc6ddca_rw_1200.png?h=7e4fb8a0a8e9e06fbf404233a373d12f)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/dcc17806-9147-4360-8398-e2bbd978e334_rw_1200.png?h=f738a8a350ff10515c15d0b4a2bc09d3)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/8f56812b-99a5-4257-aa01-6377aef00f85_rw_1200.png?h=3a109a0c5dcb92c0f58dc23d4f1db4a9)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/ced1d26e-836c-4aaa-aed8-0dd0704f8b53_rw_1200.png?h=c6580f08f4107e5fb1cde4aa054574dc)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/c40dc438-11bf-454c-8581-aa1f2045c97b_rw_1200.png?h=cbab751601571573404743d67f728d9d)
![](https://cdn.myportfolio.com/dc522b0661211065dc5b45c490315642/61ef55b9-3589-4b5f-89e8-822d5169e9ec_rw_1200.png?h=3078f42932fcea2a188133868c7d0416)
We directed people to a completely redesigned website where they could learn more about the program, and most importantly, apply.
Copywriter: Benjy Joung
Creative Directors: Andrew Harper | Kyle Kelley