SquishPillow | For Your Sleepy Sleepy Head

In a world full of “nice” pillows that all blur together, SquishPillow stands out as the one with it—that irresistible sleepycore, nap-maxing, snooze-factor energy that makes being bed-headed and half-asleep look downright aspirational. The campaign celebrates the delicious, FOMO-inducing joy of being asleep, reminding the world that there’s truly no better pillow for your sleepy, sleepy head than a SquishPillow.

We also made shorter form video focused on specific audience groups

Being both the ad creatives and the production team on this project, Kevin and I were able to prioritize footage and photography for every media placement — even potential ones that the client hadn't locked in yet.

Did I mention that Benjy and I actually directed and DP'd the whole thing as well? Proof below:

Writer / Director: Benjy Joung

Art Director/ DP: Kevin Yurasovich

CD: Lori Wittig, Andrew Harper

Producer: Chelsea Nollner

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